Asthma + Lung UK is a charity whose aim is to fight for a world where everyone has healthy lungs and to campaign for more research into lung conditions. I created the Saving Your Breath report to highlight the disturbing statistic that lung disease is the third leading cause of death in the UK. The report used a bold purple and black colour scheme, arresting greyscale imagery and an impactful typeface to highlight the reality of lung disease in the UK today.