Asthma + Lung UK is a charity whose aim is to fight for a world where everyone has healthy lungs and to campaign for more research into lung conditions. I created the visual identity for the Asthma is Worse for Women campaign which highlighted the statistic that women were 1.81 times more likely to die from an asthma attack than men. The campaign which was run across the charities social channels in addition to an Asthma is Worse for Women website.