Asthma + Lung UK is a charity whose aim is to fight for a world where everyone has healthy lungs and to campaign for more research into lung conditions. I created the visual identity for the 2024 Winter Guide which was an online series of targeted emails directed at people with lung conditions providing useful health advice in a new way. The personalised emails had a positive and vibrant colour palette of mustard, burgundy and beige alongside bite size graphics, video clips, impactful quotes and bespoke photography.