Asthma + Lung UK is a charity whose aim is to fight for a world where everyone has healthy lungs and to campaign for more research into lung conditions. Over 1/3 of our Asthma + Lung UK’s funding comes from gifts in wills. I art directed the gift in wills photoshoot which included researching and developing of ideas, location scouting, commissioning of photographer, casting and ensuring every shot during the photoshoot was curated to reflect the brand’s identity and my creative vision.